“Take a free Stress Test” was the board on small makeshift table , at this busy market in my city. I ignored it for few days . But my friend got lured by the stress meter, books and the girl counsler.So he took the test , She asked him to hold too cannes connected to the ‘Stress Meter’ and asked some common psychometric questions . Then she interpreted the meter readings to him and hats off to he skills , She sold two self help books to my friend who is hard core non-reader. I too tried my hands with the stress test,but i refused to buy the book she highly recommended me.
Any how , I looked through the books my friend had bought from the “The Stress Test Shop”. They were the same old self help books with some exercises to do better at workplace. Then i came to know it was distributed by the local Scientology outfit. Image of Tom Cruise came to my mind, as he is ambassador of Scientology. I have no offenses against Scientology. But some days later i read this ad in newspaper.
So it is quite lucrative profession to be a Scientology counselor.
So the question raises is Stress another niche market?
Yes, I think it definitely is.
Another brand in this category is Art of Living.
Endorsed by Swami Sri Sri Ravi Shankar. I again have no offenses against Art of Living. It has done good humantarian work. Its satsangs might have helped many of us live better. More over Art of Living has become a status symbol. But the question is ,
Is Stress a market in new India ? Are we consumer of this market ?
The changing India has resulted completely different environment for us , than What it was used to be for our earlier generations. We have our 8 hour plus corporate day jobs , Which require to put in extra effort to be ahead. To unwind we have weekends Which generally are ‘consumed’ in going for a movie, going for shopping or going for a party . We hit the bed to sleep, which has no regular pattern, We ‘consume’ sleep too, and often we are sleep deprived.
The living culture/pattern we follow has given birth to the Stress phenomenon. So how to take over stress bye ‘consuming’ medical pills, by ‘consuming’ art of living satsangs.
Do we have some leisure time , Time for ourselves only ? Without TV,Internet When we are in the pure relax mode. When we don’t ‘consume’ anything.
Lets be peaceful persons by not being consumer to the every market segment. Lets think carefully how we can adapt to the ever demanding living / work culture.